Learn.
Strategize.
Innovate.
...and Delight your customers.
Asking customers for feedback doesn't need to be slow or expensive. I love using research to help brands, both big and small, quickly generate consumer and market insights that can be translated into actionable sales and marketing strategies that grow your business.
How to get started?
A project can start with something as simple as a survey to
answer critical business questions or a broader marketplace landscape
analysis to inform your marketing strategy.
E-mail me at greg@pensoconsulting.com to set up some time to discuss
how I can help.
typical Services OFFERED
Qualitative Research - Quantitative Research - Product Marketing - Value Proposition Development - Market Positioning - Marketplace Landscape Assessments - Market Sizing- Product Portfolio Strategy - Go-To-Market Plans - Sales Forecasting
1. Market research and analysis: Conduct market research to gather data and insights about customers, competitors, and industry trends. This includes surveys, focus groups, interviews, and data analysis to inform strategic decision-making.
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2. Marketing and sales strategy development: Help you define your marketing and sales objectives, target audience, and positioning, and creating a comprehensive plan to achieve their business goals.
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3. Brand development and positioning: Assist in developing or refining your brand identity, brand messaging, and brand positioning in the market to differentiate your brand from competitors.
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4. Go-To-Market planning: Support your business with plans to enternew markets or expanding your existing market presence by portfolio strategies, market entry strategies, conducting market assessments, and identifying growth opportunities.
5. Marketing training and workshops: Conduct training sessions or workshops to educate you and your teams on marketing best practices, industry trends, and specific marketing skills.
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6. Marketing campaign management: Assist in planning, executing, and managing marketing campaigns across various channels to promote your products or services effectively.
7. Sales and Marketing consulting and advisory services: Provide ongoing consulting and advisory services to guide you through marketing challenges, answer questions, and provide expert recommendations based on industry knowledge and experience. I can also assist in sales forecasting of products and categories.
industries & channels
While I have worked across many industries in my career (and can still assist you), I particularly enjoy working with clients in the industries below where I can leverage my 18+ years marketing and research experience in both B2C and B2B.
About Me
My name is Greg LaFata and I am the owner and principal consultant at Penso Consulting. I love to work with client marketing teams to develop and execute plans that generate actionable insights to improve customer experiences with products or services. I use a variety of research and data tools to uncover insights about your customer and the marketplace. I have 18+ years of market research and product marketing experience working across FMCG, tech, consumer devices, health care, water technology, retail and e-commerce and have worked in large public companies as well as start-up environments.